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Download ReportLoyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers Says New CMO Council Study
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CMO Council releases
first benchmark of the Customer Experience Board:
Competitive crunch and convergence in communications marketplace is fueling increased customer churn, and testing customer loyalty.
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Loyalty Dogs Blog
The experts from Loyalty Labs offer musings on best practices in customer management.
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5 Best, 5 Worst Customer-Loyalty Programs
Bar-coded icons of customer loyalty line the wallets and hang from the key chains of countless consumers, though that commitment isn't always so richly rewarded. more »

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Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer
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Measuring Rewards Program Effectiveness & Value

The Chief Marketing Officer (CMO) Council will launch a new authority leadership program sponsored by Ricoh/IBM InfoPrintSolutions in association with other partners—to evaluate the degree to which loyalty and rewards investments and programs are contributing to business performance in today's recessionary environment.

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